Dimasz Jeremia and Valeska Simorangkir co-founded MOVI when they applied their personal background in legal and design to challenge of finding a better way of dropping cigarettes and improve life quality.
7 years of experience in developing premium vape market in Indonesia provides them with extensive knowledge of understanding what consumer needs and what products can be offered to Indonesia market.
As smokers, they knew a viable alternative to cigarettes would have to offer a wonderful nicotine delivery experience, intuitive design and affordable to Indonesia market iSWTCH is a device that performs better and cheaper to operate than other devices, it is also very economical because it lasts longer and flexible enough so consumers can do refills.
We are committed to keep innovating with an adult smoker in mind and reach our mission to deliver a smile and improve the life of 100 million smokers in Indonesia.
We take that mission very seriously.
2 out of 3 adult Male in Indonesia are smokers.
The average smoker tries to quit smoking at least 30 times (unsuccessfully).
Based on our internal survey, to give a strong reason for smokers to switch they have to be convinced they can reduce costs at minimum 50% than what they usually spend on cigarette per month.
We believe iSWTCH is the first choice satisfying device for adult smokers but yet economical.
MOVI and ISurevape are committed to fully collaborate to reach the highest standard to achieve our goal improving the life quality of Indonesian smoker.